How to advertise your business for free
How to advertise your business for free
According to the Small Business Administration, 5% of an entrepreneur’s gross sales should be budgeted for advertising. However, if you are not relying on outside financing to get your business off the ground, your budget may be .00. Believe it or not, there are ways to get the word out about your product or service without spending a dime.
Here are 5 ways to advertise for free:
Create a simple electronic ad in a user friendly format such as Adobe pdf or even a short power point. Place an ad in free online classifieds such as Craigslist, Classifiedads.com and Backpage.com. A few local groups are:http://www.nashvillenawbo.com/ Nashville Chamber of Commerce has various networking opportunities such as a mentoring/networking lunch every quarter. http://www.nashvillechamber.com/smallbusiness/ SCORE-Nashville Counselors to Small Business. www.scorenashville.org Read “How to advertise your blog”: http://ezinearticles.com/?How-to-Advertise-Your-Blog&id=267685 According to CNN, in 2007 there were more than 100 million MySpace members and 60 million Facebook members with more than 40% of members being over age 35.
Now that you have the avenues to advertise for free, make certain your ads are not poorly designed or cheaply produced. To guarantee successful advertising:
There are many hosting sites that offer domain names and website templates for as low as .00/month. Pass them out at every opportunity-while dinning, grocery shopping, at the mall, etc. Keep the repartee to a minimum and get the message across in one or two direct and concise sentences.
With the use of the internet, it is now easier than ever to advertise with little or no investment. Small businesses with minimal budgets are able to gain a market presence and brand recognition just by consistent internet marketing. Take advantage of every free advertising opportunity now and eventually we’ll see your business advertising on a highrise in Times Square.
Dawn Moiré Williams is president of The M.I.L.E. (www.milesofsuccess.com), Management Institute of Learning Excellence, adjunct professor at Virginia College, a freelance writer, and senior auditor for a large hospital management company. She received a BS in management from Hampton University and a MBA from MTSU. A resident of Nashville and native of Los Angeles, she is a wife and mother of two boys. Contact her with questions regarding management training, career counseling or article information at dawn@milesofsuccess.com.
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